A short-form video is any video that lasts for less than one minute. These videos have become commonplace on platforms such as YouTube, TikTok, Instagram, and Pinterest. If your wedding business is yet to jump on the short-form video hype, now is the time to start planning your strategy for 2023. Below, we’ll reveal some of the different reasons why you should create short-form videos to market your wedding business:
PEOPLE HAVE SHORTER ATTENTION SPANS
Research shows that our attention span has decreased considerably in the past 15 years. People are time-poor, and if you don’t capture their attention within the first few seconds, they will have already moved on. This is why short-form videos are so effective. They account for the fact that people struggle to pay attention to the same thing for a long time.
YOU CAN USE SHORT-FORM VIDEOS ON FACEBOOK ADS
Earlier this year, Facebook announced that it was releasing Reels to over 150 countries. The social media giant also provided new features to enable creators to earn money via short-form video. This means that you can now use short-form videos as part of your Facebook ad strategy. This allows you to reach a wider audience, implement psychographic targeting, and easily track and measure your marketing efforts.
THEY’RE EASY TO MAKE
Another reason why short-form videos are essential for small businesses is that they’re incredibly easy to make. You don’t need fancy, expensive equipment. In fact, most wedding businesses make short-form videos using their smartphones.
YOU CAN BE MORE SPONTANEOUS
Shortform videos tend to be more ‘off-the-cuff’ because they’re so quick and easy to create. Because of this, you tend to get a more authentic glimpse into the brand behind the camera (or smartphone!). You can be more spontaneous, and this gives your brand more of a human feel.
WORKS SEAMLESSLY WITH SOCIAL MEDIA
Social media platforms like YouTube, Instagram, Facebook, TikTok, and Pinterest are set up with short-form video-sharing in mind. This means that short-form videos are the logical next step in your social media strategy.
YOU’LL YIELD BETTER RESULTS BY FOCUSING ON ONE MESSAGE
Long videos tend to have various messages and subjects. This can confuse the user and dilute the overall effectiveness of the video. You don’t have to worry about this with short-form videos. Instead, they concentrate on one message only, which makes them incredibly powerful.
THEY’RE USED ON TODAY’S FASTEST-GROWING APPS
Finally, short-form video is used on some of the fastest-growing apps, meaning these are the sort of platforms you want to be on to reach more people. In fact, TikTok reached one billion monthly active users back in 2021, years earlier than Instagram and Facebook reached this milestone.
GET BETTER REACH
Shortform videos are more likely to be shared and go viral, which can help small businesses to reach a wider audience.
SUITABLE FOR DIFFERENT PLATFORMS
Short-form videos can be used on a variety of platforms, including social media, email marketing, and more, making them a versatile choice for small businesses.
THEY’RE FLEXIBLE
Short-form videos can be used for a variety of purposes, including product demos, marketing campaigns, and more, making them a flexible choice for small businesses.
MAKE 2023 THE YEAR YOU TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2023 WITH SHORTFORM VIDEOS!
When you take the seven reasons mentioned above into account, it’s not hard to see why small businesses should be prioritising short-form videos in 2023. These videos provide you with a powerful way of reaching more people and giving your brand a human feel.
The great news is this is our focus for 2023 too!
Our director, Kate has already harnessed the power of TikTok and grown an audience of over 60K followers with over 1 million views per month! She is now focused on supporting business owners and entrepreneurs like you, to do the same through masterclasses, one day virtual intensives, 121 in person one day sessions and a 6 week Done With You programme that can be accessed any time!
Want to know more? Find out more about our TikTok (and short-form video) packages here.
