As wedding business owners, you are used to showcasing your work. Gorgeous floral arrangements, stunning cakes, and impeccable photography take centre stage, allowing potential couples to visualise their dream day. However, there’s a growing trend among wedding business owners to step out from behind the scenes and put a personal touch on their marketing strategy by showing their faces. However many of you feel that this is not very “you” so we thought this week in The Clubhouse we’d consider the pros and cons.
Pros:
Building Trust and Connection
One of the most significant advantages of putting your face on display is creating a personal connection with your potential couples. They want to know the person behind the business, and seeing the face behind the brand can build trust and create a stronger emotional connection.
Humanising Your Brand
A face adds a human touch to your business. By showcasing the people who make everything happen, you move beyond being just another supplier. This humanisation can make your brand more relatable, approachable, and memorable.
Storytelling and Personality
Your face is a powerful storytelling tool. Use it to share your journey, passion, and commitment to creating unforgettable wedding experiences. Adding a personal touch to your marketing helps potential couples understand the personality behind the brand, making you stand out in a crowded market.
Enhancing Brand Recognition
A recognisable face can become synonymous with your brand. This can lead to increased brand recall, making it more likely that couples will choose your services when planning their weddings. Remember no one else can be you!
Cons:
Privacy Concerns
One of the main drawbacks of putting your face on display is the potential invasion of privacy. Some business owners prefer to keep their personal lives separate, and displaying their face may invite unwanted attention or enquiries into their private lives.
Professional Image
Depending on your target market, there’s a risk that revealing your face may not align with the image you want to project. Some couples may prefer a more traditional and formal approach, and a personal touch may not be well-received.
Business Independence
By putting your face at the forefront, there’s a risk of clients associating your business solely with you. If your goal is to build a scalable and independent business, the focus on your personal brand may hinder that process.
Vulnerability to Criticism
Opening yourself up to the public eye can make you vulnerable to criticism. Negative feedback, whether about your appearance or personal choices, can be difficult to handle and may affect your business reputation.
The decision to show your face as part of your marketing strategy involves weighing the pros and cons carefully. Remember it is your choice, you can reveal exactly how much you wish to show and can always change your mind in the future!
Want help with being the face of your brand? Email us at kate@magpiewedding.com or check out a few of our Business Support packages here.
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How to craft a compelling brand story
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